User Guide

Dashboard

The Dashboard is your overview of everything happening with your feed:

• Sync Progress — Real-time progress bar during active syncs
• Product Status — Breakdown by status: Active (synced), Pending, Error, Plan Limit, Paused
• Microsoft Connection — Connection status with your Merchant Center
• Trial Countdown — Days remaining on your Growth trial (7 days free)
• Quick Actions — Start sync, view products, manage feeds

Click "Start Sync" to manually trigger a full product sync at any time.

Products

The Products page shows all products fetched from your store:

Viewing Products

• Search — Find products by name, SKU, or product ID
• Filter by Status — Active, Pending, Paused, Upgrade (plan limit), Error
• Filter by Sync Status — Synced, Pending, Error, Excluded
• Click a product row to see full details, variants, and issues

Editing Products

You can edit product attributes that Microsoft uses for Shopping ads:

• Brand, GTIN, MPN — Product identifiers
• Google Product Category — Taxonomy classification
• Condition — New, Used, or Refurbished
• Gender, Age Group — For apparel products
• Color, Size, Material, Pattern
• Custom Labels (0-4) — For campaign segmentation

Bulk Edit

Select multiple products using checkboxes, then use the Bulk Edit dropdown to update attributes across all selected products at once.

Pause / Resume

• Pause — Temporarily exclude a product from syncing. The product is deleted from Microsoft Merchant Center.
• Resume — Re-include the product. It will be submitted on the next sync.

Feed Configuration (Settings)

Feeds define how your products are synced to Microsoft:

Creating a Feed

• Target Market — Country + language (determines which Microsoft catalog to use)
• Feed Name — Auto-generated from market, editable
• Variant Mode — How variants are handled:
  • All Variants — Each variant submitted as a separate product (recommended)
  • First Only — Only the first variant submitted
  • Cheapest — Only the lowest-priced variant

Multi-Market Feeds

Create multiple feeds for different countries. Each feed gets its own Microsoft catalog. Example: one feed for France (French), another for Germany (German).

Advanced Settings

• Title Source — Use product title or SEO title
• Description Source — Use product description or SEO description
• Sale Price — Include discounted prices (5%-90% of regular price)
• Tax Included — Prices include tax (auto-detected for EU markets)
• Default Category — Google Product Taxonomy fallback
• Identifier Exists — Whether products have GTIN/MPN/Brand

BigCommerce Multi-Storefront

If your BigCommerce store has multiple storefronts, the app is fully channel-aware:

• Channel Selector — Switch between storefronts using the dropdown in the sidebar
• Each storefront has its own feeds, products, and sync history
• Product data is automatically scoped to the active storefront
• Create separate feeds per storefront for different markets

Billing & Plans

Plans

Free Trial

Every new installation gets a 7-day Growth trial with 5,000 products, 10 feeds, and 1-hour sync. After the trial, the account automatically downgrades to the Free plan. Products beyond the free limit are paused (not deleted) and can be restored by upgrading.

Upgrading

• Wix — Billing is managed through Wix Pricing Plans
• BigCommerce — Billing via Stripe with monthly and yearly options

Sync & Scheduling

• Automatic Sync — Products sync automatically based on your plan's interval (48h, 6h, 1h, or real-time)
• Manual Sync — Click "Start Sync" on the Dashboard at any time
• Webhook Updates — When you create, update, or delete a product in your store, the app receives a webhook and updates automatically
• Pause Feed — Temporarily stop all syncing without losing configuration

Product Requirements for Microsoft

Microsoft Merchant Center requires:

• At least one product image (high quality, no watermarks)
• Non-zero price
• Valid product URL (your site must be published)
• No adult content (Microsoft rejects adult products, unlike Google)
• Products must be in stock (out-of-stock products are excluded)

Troubleshooting

Products showing as "Error"

Click the product to see the error details. Common issues: missing image, missing price, validation failure. Fix the issue in your store and re-sync.

Products showing as "Upgrade"

These products exceed your plan's product limit. Upgrade to a higher plan to sync them.

"Microsoft Not Connected" error

Your Microsoft account needs to be connected before syncing. Click "Connect Microsoft" on the Dashboard to start the setup wizard.

"Site Not Published" error

Wix sites must be published before syncing. Microsoft requires valid, publicly accessible product URLs.

Need help?

Contact us at support. We respond within 24 hours, Monday through Friday.