Documentation

Installation Guide

Get your products on Bing Shopping in minutes. Follow these steps to install and configure the app.

Prerequisites

  • A Wix or BigCommerce store with products (images and prices required)
  • A Microsoft Advertising account (free — sign up here)
  • A Microsoft Merchant Center store (created inside Microsoft Advertising → Tools → Merchant Center)

Step 1: Install the App

On Wix

  1. Visit the Wix App Market listing
  2. Click "Add to Site"
  3. Select the site where you want to install the app
  4. The app opens automatically in your Wix dashboard

On BigCommerce

  1. Visit the BigCommerce App Marketplace listing
  2. Click "Install"
  3. Authorize the requested permissions (product read access, store info)
  4. The app opens in your BigCommerce control panel

Step 2: Setup Wizard

After installation, the setup wizard guides you through 5 steps:

2.1 — Choose Language

Select your preferred interface language. 10 languages supported: English, French, Spanish, German, Portuguese (BR), Italian, Japanese, Korean, Dutch, Turkish.

BigCommerce Multi-Storefront: If your store has multiple storefronts, you'll also select which storefront to configure.

2.2 — Connect Microsoft Advertising

Click "Connect Microsoft Advertising". A popup window opens for Microsoft OAuth authorization. Sign in with your Microsoft account and authorize the app.

Don't have a Microsoft Advertising account? You can skip this step and connect later from the Dashboard.

2.3 — Select Merchant Center Store

Choose your Microsoft Merchant Center store from the dropdown. If you haven't created one yet, click "Create Store at Microsoft" to set one up.

2.4 — Configure Your Feed

Set up your product feed:

  • Target Market — Country and language (e.g., France - French, US - English)
  • Product Source — All products or a specific collection
  • Variant Mode — All variants, first only, or cheapest
  • Title Source — Product title or SEO title
  • Default Condition — New, Used, or Refurbished
  • Tax Settings — Auto-detected based on market (EU = tax included)

2.5 — Review & Sync

Review your configuration and either:

  • Start First Sync — Immediately fetch products and submit to Microsoft
  • Finish Without Sync — Complete setup and sync later from the Dashboard

Step 3: First Sync

When you start a sync, the app:

  1. Fetches all products from your store (Wix or BigCommerce catalog)
  2. Maps them to Microsoft Shopping format (title, description, price, images, identifiers)
  3. Validates each product (image required, price required, no adult content)
  4. Submits valid products to Microsoft Merchant Center via batch API
  5. Shows progress in real-time on the Dashboard

Synced products appear in your Microsoft Merchant Center within minutes. Products typically go live on Bing Shopping within 24 hours.

Step 4: Verify in Microsoft Merchant Center

  1. Go to Microsoft Advertising
  2. Navigate to Tools → Merchant Center → Your Store
  3. Check the Products tab — your synced products should appear
  4. Review any disapproved products and fix the issues

Troubleshooting

Microsoft account connection fails

Ensure popup blockers are disabled. The Microsoft OAuth window opens as a popup. If blocked, allow popups for bingfeed.novastack.co.

No Merchant Center store found

Create a store in Microsoft Advertising → Tools → Merchant Center → Create Store. The store URL should match your Wix/BigCommerce site URL.

Products not syncing

Check the Products page for error details. Common issues: missing images, $0 price, adult content flag. Products need at least one image and a non-zero price.

Need help?

Contact us at support. We respond within 24 hours, Monday through Friday.